Lily Mae Golf Day and Evening Dinner Dance

Our nominated charity for the West Midlands Region, The Lily Mae Foundation, held their 13th annual golf day and evening dinner dance on 29th April 2022 at The Belfry.

The event raised over £15k on the day from sponsors and players and has become a flagship fundraiser for the charity. Since its inception, this event has raised £250k and ensures that the charity can continue its fantastic work supporting bereaved parents and families.

The B&M West Midlands Sales Team are proud to have won the team competition out of 30 teams that participated, and B&M’s Area Sales Manager, Wesley Hiscock, claimed the individual golfer trophy.

The Lily Mae Foundation works alongside medical and healthcare professionals, other charities and the All Party Parliamentary Group for Baby Loss, to be recognised as the main provider of bereavement support for families who have lost a baby to stillbirth, neonatal death, miscarriage or medical termination in the West Midlands and Warwickshire.